Underwriting (Corporate Sponsorship) What
is underwriting (or corporate sponsorship)? Underwriting is much more than
traditional advertising. It is a marketing opportunity that allows
you to align your brand and products with the high impact non-commercial TV programs we air on WHTJ PBS. An underwriter package can be tailored to compliment your marketing
goals and to help ensure that you reach your target audience. Underwriter packages are available for TV.